The first fragrance of Lady Gaga called Lady Gaga Fame is now in Manila! I attended the launch at SM Makati and I didn’t expect it to be packed! Luxasia, the exclusive distributor of Lady Gaga Fame here in the Philippines, was there to introduce this newest scent.
It’s Lady Gaga so the Little Monsters must be there!!! Of course, they were all in complete Lady Gaga outfit! There was a contest for the best dressed, but before the Luxasia team announced the winner, the Little Monsters had a showdown. They walked one by one and even danced along with Lady Gaga songs. If I were the judges, I would seriously have a hard time picking a winner! Here are some photos during the event…
Anyway, let’s go back to the fragrance…
Lady Gaga is known to be extraordinary, therefore expect Lady Gaga Fame to surpass all norms and standards in the fragrance industry too! Lady Gaga Fame is the first ever black Eau de Parfum that sprays clear and becomes invisible once airborne. The black-to-clear fragrance is a fantastic innovation of patent pending fluid technology, exclusively launched with Lady Gaga Fame.
Lady Gaga also collaborated with fashion industry legends in the creation of Lady Gaga Fame. The bottle was designed in collaboration with Nick Knight, and the ad campaign was directed and photographed by Steven Klein.
The black-to-clear fluid is not just what makes this fragrance extraordinary. Lady Gaga Fame has a unique structure called the “push-pull technology,” where the ingredients interact together to highlight different olfactive aspects of each note all at the same time. Meaning, there’s no hierarchy of the top, middle and base notes! All of the notes were crafted to work together harmoniously thanks to the complimentary properties of each ingredient, which allow for a true metamorphosis of the scent when worn on skin.
The scent is built around three main accords: dark, sensual and light. The dark accord was inspired by Belladonna, the deadly nightshade possessed by haunted beauties since the 18th century. From this darkness, the fragrance evolves to a sensual accord of opulence, a fusion of dripping honey, saffron and apricot nectar. And lastly, the light accord whispers magnificence. The rich floral layer of crushed Tiger Orchid & Jasmine Sambac embodies timeless beauty. The accords work together to create a fragrance of floral and fruity elements, with the star ingredient inspired by Belladonna leveling out the whole fragrance and giving Lady Gaga Fame its signature as a scent.
Lady Gaga Fame is available in all major department stores (Landmark, Robinsons Department Stores, Rustans Department Stores & SM Department Stores). Prices are as follows: 30ml- PHP 2,100, 50ml- PHP 2,800, and 100ml PHP 4,200.