Last week, I had the chance to drop by at the opening of Fifth Rack along Katipunan Avenue, White Plains, Quezon City.
Fifth Rack is a fashion and lifestyle outlet that offers customers the best finds from up-and-coming fashion brands, giving them to unique, one-of-a-kind pieces that can’t be found in malls or other retail stores. The first Fifth Rack store is located in BF Homes Paranaque and it has been the go-to of fashionistas in the South for fashion items from rising local brands and designers.
“I’d like Fifth Rack to be a one-stop shop for all sorts of unique apparel for men and women, but also items for kids, home items, and beauty products,” says Miel Villamor, founder of Fifth Rack Lifestyle and Concept Store. “We want to establish the image that we have something for everyone, from young professionals, to teens, to even moms and titas.”
Its unique concept lies in putting together and different fashion brands all under one roof. This means that customers can get a taste of different designers and brands without having to hop from shop to shop.
Not only does this arrangement benefit shoppers looking for something unique, but also the brands themselves by providing them space to showcase their products.
“One of the main goals of the store is to help start-up brands grow whether it is though sales, awareness or opportunity,” she says. “We aim to help these brands gain more awareness by having them showcase their products at the store so they can reach a bigger market.”
Villamor also describes the store as a sort of training ground for start-up brands and designers to get their first taste of having a shop. A whole slot at Fifth Rack costs P8,000.00 a month. Meanwhile, a half slot costs P4,500.00 per month.
Here are more photos around the store. As you can see, they have pretty much everything you need — perfect for holiday shopping indeed!
Here is the list of brands in Fifth Rack Whiteplains:
Mica & Co.
Asurio Pinafico
LaSkin Care
Malaya atbp
Mantra
Blush n body
V10 Plus
Carmelo PH
Hiroko Swimwear
ANMA Lifestyle
Plaza Polanco
ASB House of scent
R&C Closet
Sexy Secrets
D’ Fashion Engineer
Trouvaille clothing
Little Via
Mumble mnl
Clazzy Lizzie
Kimcreates
Dream Essentials
My Korean Rose
Armed 550
NU Habit
Hunyku
Nicart Clothing
Soapranos
LUI Home Fragrance
Girlfriends Ph
Tale Label
Papernotes
Sheicah ph
Style and Chic
Rebekah
The Perfect Scents
Game Thing Ph
Cosmoforher
Fairness & Flawless
Stitched Mnl
Haut & Haare
Remedy Soap
One for the road
The Pretty Little Things
Agsy Bugsy
Ethan’s Sweet Haven
The Glorious Candle
Kallisto Eyewear
HD & JLT Co.
Raspberry Luxe
M & D Retail
Closet Space
The Bliss Essential
Medyas manila ph
Skin Need
CB Designs
Treasure Trove
Skin Postion
Dapper Cases
Noemi
Natures Way
Mary & Co
Katiebree
Allure Cosmetics
Heart for Brands
MDSN
The new Fifth Rack store is located at 141 Katipunan Ave, White Plains, Quezon City.
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