Yesterday, I had the chance to drop by Etam Lingerie at SM Mall of Asia. They’re currently holding the Etam Happy Bag, which I’ll be sharing later on.


For now, I’ll let you know more about Etam and give you a virtual tour around the store. I’d be honest. I’ve been seeing Etam Lingerie for years now in SM Mall of Asia, but I never tried going inside the store. What a bummer, I know! 🙁 It was only yesterday that I realized I was missing a lot! I’m sure I’m not the only one who loves undergarments. C’mon ladies, they are the first and last things you wear on your body. We also wear them every single day, that’s why I seriously feel investing on them is a must. Besides, wearing the wrong undergarments can make or break any outfit. This is why Etam Lingerie encourages women to “Be Happy in Your Lingerie”.

If America has Victoria’s Secret and Canada has La Senza, France has Etam Lingerie. If Vicotria’s Secret has the most-awaited fashion show in the US, Etam also holds a big fashion show event in France. Yes, it’s that big in Europe. Etam has been in the industry for over 100 years. They combine their expertise in traditional French corsetry and the latest fashion trends. They’re very particular to details, giving their products the couture and luxurious feel.


Let me just give you a sneak peek of some of their lovely collections.

Here’s the Dream Collection… I really love the romantic combination of peach and gray. 😀


The Cats Eye collection is indeed very sexy!


The Fashion collection


They’ve got really fashionable sleepwear! Yes, this is a sleepwear, would you believe?! Wear the black and white trend even when you sleep! Haha! 😀


Etam France also has the essentials, Pure Fit, a line of comfortable lingerie that offers perfect invisibility under everyday clothes.


Oh, and if you’re wondering about the sizes since the brand came from Europe, well good news is here! They have cup sizes from A to E. You can also choose from the invisible Wire bra to show off your natural shape; the Padded bra for light padding and a rounded shape; the Magic Up bra, which enhances your cleavage by one and a half sizes and offers ultimate comfort; the Double Push Up bra that has double padding and accentuates an extremely sexy neckline; and the Expert Bandeau Push Up that’s got great grip and is suited for deep V-neck tops and dresses.

Look, they’ve got bedroom sleepers too! 😀


Etam is also known for their swimwear. They’ve got lovely assortment of bikinis! I had a hard time choosing!!! I ended up with the white bikini on the lower right. I’ve been looking for a white swimwear for so long and this one is just so perfect! I find it very elegant. 😀


Last, but not the least, is Sublimizer by Etam- shape wear that lifts, slims and reshapes the body.


Now, for more good news, Etam Lingerie is having a promo. They’re doing the Happy Bag by Etam, which is also being done in Europe! 😀 Basically, you get 30% off on all items when you shop with the Happy Bag, which will be handed over to you by the SAs. 🙂 The items are already priced decently, considering they’re luxury undergarments. Bikini tops are around PHP 1,500 and bottoms are about PHP 700. Bras are priced around PHP 2,000, while undies are about PHP 600. Now, you can get them at 30% off!!! 😀 Offer is only until tomorrow, September 15, 2013!


Etam France Branches: 2/F North Wing, SM Mall of Asia, Pasay City (632) 846.8384; G/F Paseo Solana Wing (near Mall Activity Center), Ayala Center Cebu, Cebu (6332) 266.1458.

Vogue Concepts, Inc. is the franchisee and operator of Etam Lingerie boutiques in the Philippines along with other international brands such as Promod, Parfois, Ever New, Yves Rocher, T.M. Lewin, Minelli and San Marina.

For more information about Etam France Philippines, please visit or

For instant beauty, fashion, travel, foodie, or random updates from me, LIKE lushangelblog on FACEBOOK, FOLLOW  lush_angel on TWITTER and lush_angel on INSTAGRAM.