I must say, one of the most comfortable pair of jeans I own is from Levi’s. The one I’m wearing below is Levi’s Revel, which I shared in THIS POST. It has traveled with me in and out of the country. Take note, I seldom wear jeans when I travel, but this pair is my favorite. It fits like a glove and I can wear it all day without feeling uneasy. 😀


But what more if you can actually customize your Levi’s jeans?! Well, that’s what #LiveInLevisPH event is all about. It celebrates the fact that every pair of jeans has a story to tell.

The first Live in Levi’s event was held last August. Guests were treated to a unique customization lab, where a team of designers, sewers, embellishment artists, and cutters were present to customize each piece according to their specific liking. Levi’s ambassadors John James Uy, Brent Javier and Robbie Becroft also shared their Levi’s pieces, especially customized to fit their distinct personalities.


Now, all Levi’s customers will get to experience Live in Levi’s and have their own #LiveInLevisPH story. On November 28 and 30 at the SM MOA Atrium and on December 12 to 14 at the Mega Fashion Hall at SM Megamall, customers can avail of FREE customization services at these Live in Levi’s customization shop for a minimum purchase of PHP 3,000 of any Levi’s products. With the PHP 3,000 purchase, customers will be given appointment cards which they must bring with them to the Live In Levi’s Customization Shop to avail of the free customization. Customers can either have their new Levi’s purchases or their old Levi’s jeans, iconic and denim pieces embellished, altered, cut, distressed and processed on the spot.


Oh, and to add to the festivities, the country’s most influential musicians and bands will be there to celebrate Live in Levi’s!

Don’t forget to mark those dates so you can wear your Levi’s according to your individual style! 😉

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