Recently, Cole Haan launched its latest men’s shoe line in the Philippines, ZeroGrand. Cole Haan ZeroGrand integrates innovation and craftsmanship in an engineered product that is the lightest and most flexible shoe Cole Haan has ever created. By considering make, mass and motion, Cole Haan has married centuries-old broguing details with biomechanics, modern materials and today’s manufacturing methods. ZeroGrand for Cole Haan, defines the future.
MASS. The future is weightless; weight induces muscle fatigue but at just 290 grams each, the ZeroGrand rivals footwear designed for long-distance runners.
MAKE. The future is seamless; fewer parts mean fewer seams and the result is a natural, relaxed body in ZeroGrand that feels nearly non-existent on the foot.
MOTION. The future is also boundless; the human foot is an elegant instrument of motion, strength, and agility and the ZeroGrand complements this by moving with graceful flexibility and luxurious cushioning that rebounds with each step.
Cole Haan also introduced the Grand.OS, the new cushioning and comfort platform. It’s like an “operating system” for the feet that comprises three major characteristics: greater flexibility, reduced weight, and increased cushioning.
The flexibility of Grand.OS comes through the engineered insoles, outsoles, liners and uppers that move with each step. Moreover, Grand.OS replaces the heavy steel shanks that have traditionally been used for support with an engineered cushioning compound that is stronger, more flexible and longer lasting, reducing the overall weight and slimming down the shoe’s outsole.
Oh, and here’s an insider tip! Cole Haan ZeroGrand for the ladies will be available early next year (2015)! Quite a long wait but I’m sure it’s going to be worth it. 😉
ZeroGrand is available at Cole Haan Powerplant Mall, Rockwell; Shangri-la Plaza; and at Glorietta 4. Learn more about the newest collection at www.facebook.com/colehaanphilippines and like Cole Haan on Instagram @iwearcolehaan.
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