Can you honestly live without a basic tee inside your closet? I can’t. It’s probably one of my go-to ensembles for lazy days. But have you noticed something nowadays when you enter a clothing store? Tees take the center stage. They come in various colors and designs. The basic tee has really evolved. Depending on how you style it, you can actually wear it anytime, anywhere. Take a look at how SM Youth brand ambassadors Jackie, LA, Janna, Lissa and David style a basic tee.






Now, here’s some good news! SM Youth invites everyone to join the Tee Revolution. This nationwide campaign, the #TeeGram, will be a unique platform for individuals to show off their personality through the clothes they wear, starting with the basic tee. Style your shirt in whatever way you want, take a photo, and share it online. 100 best looks will be chosen across the nation and their creativity will sure be rewarded. The 100 chosen revolutionaries will be part of a photo mural that will be installed in all SM Department Stores and they will also appear in a digital billboards. Each will receive Php 5000 GC from SM and shirts from TEE culture. On top of that they will be given a limited edition shirt specifically designed for this event.


TeeGram is this year’s style revolution with the basic tee taking the frontline. This serves as an invitation and a challenge to all fashion enthusiasts to come out and be proud of their individuality. Take the challenge now: