I guess most of you are familiar with or have seen this iconic apple shaped bottle fragrance, DKNY Be Delicious. It’s one of my favorite scents of all time. I’ve finished 2 bottles of it and I always have my mini apple bottle, which was part of the gift set I bought before, inside my purse.
Do you know that DKNY Be Delicious is one of the world’s best selling fragrances with more than 6.5 million bottles sold each year?! Amazing, huh?! It was the first fragrance brand to extract the fruit’s delectable juice for its scent alone, which caught everyone’s attention.
DKNY Be Delicious provides a sophisticated fruity natural freshness to floral accords with lift and radiance. Its signature is the juicy American apple note, surrounded by the crisp green wetness of grapefruit and magnolia. The heart is composed of tuberose, white muget, rose and shining violet and dries down with smooth sandalwood, blond woods and white amber.
After almost a decade, DKNY Be Delicious presents an irresistible and fresh new look, staring Marloes Horst. With this, the fragrance introduces a new creative campaign inspiring one to flirt, smile and take time to play in the world’s most tantalizing playground – New York City.
“People come to this city because it’s full of possibilities and Be Delicious celebrates this,” says Patti Cohen, Executive Vice President, Global Marketing and Communications, Donna Karan International.
So, what do you think? I personally find her gorgeous! She looks so sensual in her ad too. She represents the modern and flirtatious DKNY Be Delicious woman.
DKNY Fragrances also launched a new Be Delicious Facebook tab this month. This tab features an interactive version of the campaign that allows fans to engage with the content throughout the video. The highlight of the user experience is the partnership with DKNY PR Girl illustrator, Dallas Shaw, who presents three potential endings to the commercial. Users contribute to the delicious story by voting on their favorite ending.
DKNY Be Delicious is available in all Rustan’s Department Store, Landmark Department Stores and selected SM Department Store.
Be Delicious 100ml – PHP 4,550
Be Delicious 50ml – PHP 3,500
Fresh Blossom 100ml – PHP 4,550
Fresh Blossom 50ml – PHP 3,500
Golden Delicious 100ml – PHP 4,550
Golden Delicious 50ml – PHP 3,500
For more information, visit www.facebook.com/dknyfragrances.