I’ve been collecting perfumes since I was in high school. I used to display all the bottles, even empty ones, on my dressing table. So just imagine my excitement when I was told that I’ll be given a personalized My Burberry perfume. It’s only now I realized that I actually don’t own a personalized bottle of perfume. Well, we’re all familiar with monogrammed bags, but a perfume bottle with your initials?! How cool is that?! 😀
“My Burberry is the true embodiment of our brand, in scent, in design and in attitude. A fragrance that takes its lead from the iconic Burberry trench has to be outstanding in every way.” – Christopher Bailey, Chief Creative and Chief Executive Officer, Burberry
My Burberry Fragrance
My Burberry fragrance is inspired by a London garden after the rain. Oooh… The scent totally reminds me of my self-proclaimed second home. Haha! I can still remember how relaxing it was to just sit down in a park after a stressful day at work or a full day of walking (and shopping) along Oxford Street.
My Burberry is a grand floral fragrance with an unexpected edge; the scent is confident and beautifully elegant, yet understated in a typically British way. Top notes of sweet pea and bergamot fuse with a heart of geranium, golden quince and freesia, rounded out with base notes of rain-tipped damask and centifolia roses and patchouli.
Referencing the Burberry trench coat colour palette, the My Burberry juice is reminiscent of the signature honey shade, one of the three colours used in the brand’s Heritage Trench Coat collection.
And wondering why it’s called “My Burberry”? It takes its name from the affectionate way in which people refer to their Burberry trench coat.
My Burberry Bottle
The glass bottle and overall design reflect the details of the Burberry trench coat: a bold horn-finish cap echoes its distinctive buttons and the hand-tied knot is English-woven gabardine, honouring the fabric invented by Thomas Burberry over 100 years ago. The bottle is presented in a trench-coloured box. The gold lined interior is embossed with the iconic Burberry check design.
My Burberry Campaign
The campaign features Kate Moss and Cara Delevingn. Here’s what they had to say:
Kate Moss on My Burberry
“What I love about My Burberry is how timeless it is – it’s a fragrance that is so effortless, that you can wear it anytime, and anywhere.”
Kate Moss on personal beauty secret
“Water and yoga.”
Kate Moss on iconic and timeless style
“I am British born and bred – it is just who I am!”
Cara Delevingne on My Burberry
“I really like the My Burberry fragrance, it’s so fresh and up lifting and also very elegant.”
Cara Delevingne on the Burberry Trench Coat
“A Burberry Trench is so cool and effortless. You can dress it up or down and I love that.”
Cara Delevingne on working with Burberry
“I love working with Burberry. I love that Burberry is a British brand that innovates and I feel really proud to be part of
that. My first-ever big fashion campaign was for Burberry and I’ve always loved working with the team there.”
Get your personalized My Burberry Perfume if you buy the 90ml bottle (PHP 7,100) at SM Aura beauty section. This will only be until October 29, 2014 since the special engraving machine is going all over Asia!