When you are asked to describe how you look, will you use the word “beautiful”? I know most of you are afraid that others would think of you as “feeling” or narcissistic. In fact, based on Dove’s research, 96% of women do not choose the word “beautiful” to describe how they look. Whoa! That’s quite a high number right there, huh?! But do you know that feeling beautiful can empower one’s outlook? And the good news is that feeling beautiful is a personal choice. Below is a candid film shot in five countries as Dove launches their Choose Beautiful campaign.

The Dove Choose Beautiful film captures real women choosing between two words that would best describe themselves: the socially acceptable ‘average’ and the frequently avoided ‘beautiful’. The film reveals that women often struggle with calling themselves beautiful.

It’s definitely about time that we, women, think differently about this choice. It’s time to embrace being and feeling beautiful to boost our confidence and self-esteem.

Dove has long been committed to creating a world where beauty is a source of confidence, not anxiety. Dove hopes to inspire women to develop a positive relationship with beauty, because when women recognize that they are beautiful, they bring out within them a powerful ability to positively impact the next generation of women.

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