A few days ago, I attended the Kojie San event. It was a very insightful afternoon and I thought of sharing the things I’ve learned about skin lightening, whitening, and myths. Excited? Read on and you might be surprised on some facts.
It’s no secret that many Filipinas prefer fair, radiant and flawless skin, which is why whitening products are among the best-selling items in supermarkets. But do you know that there is a difference between skin lightening and whitening? Hmmm… sounds similar but there is a difference, as explained to us by Dra. Lindsay Torralba during the event.
Lightening is a gentle process of bringing back the skin’s original state prior to sun damage or discoloration. Whitening, on the other hand, is the process of changing the skin tone through harsh chemicals, which can irritate or damage the skin.
With that being said, Ms. Tricia Gregoria, Marketing Head of Kojie San, explained that Kojie San products focus on skin lightening instead of whitening. In fact, Kojie San boasts on their products made from natural sources: Kojic Acid (a by-product of fermentation when making Japanese rice wine & Sake) and high-grade virgin coconut oil.
“Whitening has always been one of the goals of most Filipinas today. Perhaps from the influence that we get from Korea and Japan or our daily exposure to teleseryes starring women with flawlessly fair skin, we see that they really look beautiful and attractive. According to research, having a whiter complexion can really boost your self-esteem. However, not all whitening products are the same and not all so-called Kojic Acid formulated soaps are as effective and safe like Kojie San,” says Trisha Gregorio, Kojie San’s Marketing Head.
Since 2007, Kojie San has been consistently producing their Kojic Acid soap blending high-grade Kojic Acid & virgin coconut oil with effective lightening ingredients that keeps dark pigmentation from forming and inhibits the activity of tyrosinase, the enzyme that produces melanin. Melanin is the pigment responsible for the skin’s darker color.
And based on experience, which I shared in this post: http://lushangel.com/2016/05/16/kojie-san-skin-lightening-soap-experience/, Kojie San Skin Lightening Soap helped in bringing back my skin color, without irritating my skin. It’s good to know that Kojie San products do not contain any hydroquinone, mercury or steroid that may cause further skin irritation like blisters, swelling and severe allergy.
During the event, they also showed the new TV ad of Kojie San. And guess who’s the star? No celebrities, no famous faces – just Kojie San and you – because for Kojie San, you are the It Girl.
Before the program ended, celebrity makeup artist RB Chanco shared more about skin care myths and a 10-step makeup routine.
Do you know that all these are skin care MYTHS?!
And here’s a step by step make up routine. Note how you should start and end your day with Cleanse, Tone, and Moisturize.
Wow, thank you Kojie San for enlightening us and bringing our skin back to light!
Kojie San Lightening Range is available at leading supermarkets, drug stores, and sari-sari stores nationwide. To get instant updates from Kojie San, follow their facebook page (KojiesanPH) and Instagram (@Kojiesanph)