Have you ever dreamed of creating your own make-up or any video tutorial? I’ve always wanted to, but, aside from time, I don’t have the nice set-up, proper lighting, and amazing camera to create videos. I’m quite sure most of you out there have the same dilemmas. Oh, and I haven’t even included the need of fast stable Internet connection when uploading videos and the basic know-how in video production. Well, well, well… Smart understands all these and they are trying to remove the barriers that prevent Filipinos from becoming the next Ryan Higa or PewDiePie. How?


Smart recently unboxed its slew of digital innovations (check out my previous post on this), including “Own It” campaign, a platform that encourages everyone, especially the youth, to share their passions to the world, giving them a voice larger than themselves.

Under this campaign, Smart unveiled Launchpad, a program to help budding content creators upload their own work on YouTube and broadcast it to the world via Upload Stations all over the country.


Can I just say, the Smart Launchpad Upload Station is the bomb?! Haha! You don’t have to worry about the set-up, props, lighting, camera, and stable Internet connection! You can create your own videos at the studios available and upload on YouTube right after!





Smart Launchpad Upload Station will be in selected malls nationwide (schedule below) and in different campuses and hotspots to bring the experience to where the Filipino youth is.

  • July 30-31 at SM MOA
  • August 7-8 at SM Baguio
  • August 13-14 at SM Clark
  • August 27-28 at SM Iloilo
  • September 3-4 at SM North EDSA

Also, you get the chance to participate in Launchpad Workshops to learn from industry professionals and top YouTubers. Smart subscribers can join the workshops by creating an account on YouTube, uploading original videos on their account, and registering online. Registration is open until September 15, 2016. In these learning sessions, you will know how you can make content creation into a profession with modules on building your own brand, monetizing your YouTube channel, and creating engaging content plans. By the end of the workshops, Smart will choose content creators to fly to Los Angeles, USA to collaborate with international YouTube stars.


Smart introduces possibilities of using digital video as an avenue for self-expression through YouTube. Meanwhile, Samsung joins the campaign as the official device partner.

So guys, it’s definitely time to #OwnIt and create your own videos! To join and to read the full mechanics, visit www.smart.com.ph/launchpad. If you don’t have time to visit the Launchpad stations, you can directly upload and register your entries through the link as well!

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