I am different and being different is good.
At one point in our lives, I’m sure most of us tried to blend in or agree with the people around us just because we were afraid to be different. I guess it is somehow innate in us to be conscious with what other people think about us. I’m happy to say that I’ve overcome that and realized I cannot please everyone and cannot control what they think about me. It is okay to have different views from others. It is okay to do my own thing. It is okay to do whatever makes me happy. It is okay to be different.
In a world where being different results to being mocked, isolated, and bullied, now is the time to empower today’s youth to celebrate their uniqueness. This is what local retail brand Penshoppe aims to communicate with the launch of their newest campaign #IAmDifferent. It aims to form a movement to inspire everyone to embrace who they are despite what other people may think.
Penshoppe brings its focus to the widespread issue of bullying plaguing the Filipino youth. This campaign presents a timely opportunity for everyone to start talking about the pressing issue of bullying in the country. A study reports that 1 out 2 Filipino students have experienced or witnessed bullying in their schools. It has also taken a new form especially with the advent of social media as it provides a more convenient avenue to spread hate and thrive on people’s insecurities.
At the core of this campaign is Penshoppe’s newest collection of tees and caps which are emblazoned with the campaign statements “I Am Different” and “Different is good”. Each t-shirt from the limited edition #IAmDifferent collection features construction from luxe fabric and with a special identifier: a unique serial number.
Proceeds from the #IAmDifferent collection will benefit development of a module that discourages bullying and encourages acceptance in public school children, in partnership with Teach For The Philippines.
How about you? What’s your story? 🙂
More details of this look below…