Estee Lauder unveils Modern Muse fragrance, inspired by the intriguing duality of today’s woman and complements every aspect of her dynamic life.
Who uses Modern Muse?
A Modern Muse is strong and confident, enhanced by her own intrinsic femininity and individual style. She is the heroine of her own life, always following her own instinct. She is an independent spirit who possesses a natural magnetism that draws people in, inspires them with her smile, and speaks to them without saying a word. She is memorable, a force of creative energy, a true inspiration to others.
The Packaging
Duality is also part of Modern Muse packaging. In color: blush pink, to represent the soft, feminine side of today’s woman, and deep navy blue, to signify the trademark color of Estee Lauder. In shape: a strong, tall luxurious glass bottle with soft rounded sides. In attitude: modern drama with classic accents re-interpreted. Together, these contrasts create a compelling visual surprise that is an important part of the Modern Muse experience.
A key element of the bottle design – the bow – was inspired by the iconic bow on Estee Lauder’s first fragrance, Youth Dew, which launched in 1953. To further convey the soft and strong duality of today’s woman, the modern yet feminine bow is set against the harmonious and architectural shape of the bottle’s sleek and contemporary design.
The Fragrance
This fragrance captures the essence of a Modern Muse with a Lush Floral Woody scent, a true statement in modern luxury that conveys confidence, style and creativity with a modern, youthful attitude.
- Sparkling Jasmine Accord: This facet of the fragrance captures the creative energy and magnetic femininity of a modern woman. Exotic Mandarin and Honeysuckle Nectar send a spark of energy through a vibrant sensation of Dewy Petals. Two extractions of Jasmine Sambac, including one new to the perfumery palette, Jasmine Sambac China Absolute, bring luminous texture to the feminine bouquet of rich Tuberose Fleur and Fresh Lily.
- Sleek Woods Accord: Her sleek style, strength and sensuality are expressed through this innovative blend of two Patchouli essences wrapped in the creaminess of Madagascar Vanilla, rich Amber Wood and soft Musk – all of which craft an undeniably sensual finish.
Modern Muse will be available at Estée Lauder counters Rustan’s Makati, Shangri-la, Alabang, Gateway, Cebu, Essenses Rockwell and Mall of Asia beginning August 15, 2014. Suggested retail price: PHP 6,000 for the 100ml EDP; PHP 3,800 for the 50ml EDP; PHP 2,600 for the 30ml EDP; PHP 2,600 for the 200ml Body Lotion.
