Forever 21 SM Megamall Makeover + Fall 2014 Collection

I can still remember when Forever 21 opened in SM Megamall, the brand’s first ever branch here in the Philippines. For days, ladies had to wait in line just to get inside the store. Would you believe that was already 4 years ago?! Now, Forever 21 has 9 stores all over the country. And Forever 21’s SM Megamall flagship store just got a makeover, reflecting the brand’s new international look.

Gone are the ornate Lucite chandeliers and patterned walls; in their stead, fresh white walls with splashes of black, touches of whitewashed wood and brick, and industrial-inspired shelving provide a clean and chic slate underscoring the veritable fashion playground for which Forever 21 has become known. A glimpse into its newly-renovated Megamall store provides a clear overview of the brand’s offerings, with neon signs demarcating each collection.

Stronger sections for brands-within-brand 21Men, Girls, Active, Basics, Denim, Lingerie, and Forever 21 +, as well as for accessories and shoes, round out the rest of the store’s 2,600-plus square meters.

I find it easier to look for treasures that suite my personality despite having a lot of choices. The layout and the clean palette definitely helped a lot. Oh and good news, new items are displayed three times a week, so we just have to keep on coming back to see the new arrivals! 😀

As seen below, they cover almost (if not all) trends, from boho chic to normcore to understated elegance, so there’s really something for everyone.

And to make your shopping experience even more fun, Forever 21 partners with MasterCard this season for Shop Forever, a raffle promotion to gear up MasterCard holders with a chance to win any hardcore shopper’s dream: a wardrobe in Forever 21’s latest collection. A minimum single-receipt purchase of Php 2,500 with a Philippine-issued MasterCard gives the cardholder (1) e-raffle entry for a chance to win a Php 21,000 shopping spree at Forever 21. Double your chances of winning with an SM Advantage, SM Prestige, BDO Rewards, and PRiMO cards. Promo runs until October 31, 2014. Terms and conditions apply.

In the Philippines, Forever 21 is located at Megamall, SM Makati, SM City Cebu, The Block North Edsa, Mall Of Asia, Lanang Premier, Aura Premier, SM City Fairview, SM City Clark, and soon to open at SM Southmall.

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