Most of us ladies, if not all, have our favorite pair of heels, sandals, flats, or sneakers. I hate to break this news, but you have to know that your favorite footwear, no matter how expensive it is, can cause postural misalignment. This may result to foot pain or even lower back ache. How? Why?

Well, our feet were designed to walk on soft, natural surfaces like soil and sand, but we spend most of our time on unnatural, hard and flat surfaces. This is why we actually need a footwear to support our feet in optimum position as we walk. This is how Strive footwear was developed.


Strive footwear is born out of 35 years of orthotic expertise working with the UK’s leading podiatrists. Okay, I know some of you would react with the words “orthotic footwear”. How can such kind of footwear be fashionable? Well, Strive made sure to fuse health and fashion when they created their footwear. They bank on the unique Biomechanical Footbed Technology. The BFT features the following:

  • Wide Deep Heel Cup, designed to cradle the heel when it hits the ground, giving it a solid foundation to walk from
  • Contoured Arch Profile, which mirrors the contours of a natural foot and designed to reduce excessive pronation (inward rolling of the feet)
  • Patent Pending Dual Density Footbed, designed to help support the foot in its optimum position and to reduce pressure under the ball of foot

Based on clinical studies, Strive shoes can:

  • Increase muscle efficiency
  • Minimize knee stress
  • Reduce foot pain
  • Reduce impact forces

And when you wear Strive everyday, the footwear can help restore your foot’s natural alignment and correct poor postural misalignement, enabling the feet, ankles and legs to function efficiently.


Currently, Strive introduces their Spring/Summer 2015 Collection : Maui, Lombok, Oahu, Lipsi, and Chloe. As you can see, the styles are definitely perfect for summer! Regarding its comfort, it takes a bit of time to get used to it. Of course, anything that “corrects” what we got used to can be uncomfortable at first. But don’t worry, “adjustment phase” only takes about 1 to 2 days.





Well, I have an ultimate favorite from Strive Spring/Summer 2015 Collection- Chloe in Blue and White. It’s so nautical! How about you? What’s your favorite from the collection?


To understand and to know more about Strive footwear, watch the video below.

Strive is exclusively distributed by Primer Group in the Philippines and is available at selected Res|Toe|Run branches: Trinoma, Glorietta 4, Alabang Town Center, Ayala Center Cebu, Robinsons Magnolia, Robinsons Galleria, Shangri-La Plaza, Lucky Chinatown, and NAIA Terminal 3.

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