Recently, Heroine Make, a fast growing Japanese makeup brand in Asia, launched their latest product – the Jewerly Eye Color. I’m quite sure most of you have heard of Heroine Make. For those who are not so familiar with the brand, their products are actually manufactured by one of the largest Japanese cosmetics manufacturers since 1825 and it is distributed by Mandom Philippines Corp.


Heroine Make Jewelry Eye Color was launched at SM Makati. Staying true to the persona of the brand as reflected by their brand icon Princess Elisabeth Himeko to educate the women how to beautify themselves, a makeup demo was conducted by makeup artist and beauty consultant all the way from Japan. Sayuri Igarashi has been in the industry for more than 25 years and she’s now the makeup artist of KISS ME Heroine Make.

Ms. Igarashi said that the products of KISS ME Heroine Make are made for Asian skin and weather. They can withstand heat, humidity, rain, and sweat.


“The Jewelry Eye Color make-up that comes in four special variants: Yellow Sapphire, Beige Gold, Pink Amethyst, and Rose Garnet; is super long lasting, water proof, tear proof, sweat proof and smudge proof, perfect for the busy and active Filipina,” Igarashi adds.

Heroine Make Jewerly Eye Color can look intimidating at first because the eye shadows look too sparkly. Ms. Igarashi used the palettes during the demo and created day and night looks. The colors are very versatile. The shimmer does not bother me at all, even when worn during the day. In fact, it adds dimension and opens up the eyes.


Kiss Me Heroine Make Jewelry Eye Color is exclusively sold in Watson’s stores nationwide.


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