NUXE Paris is now in the Philippines. For those who are not familiar, NUXE is an all-natural cosmetic brand. Gone are the days when we had to go to a specialty store just to buy organic products. The all-natural skincare game has begun in the Philippines. Yes, you can now find local and imported products almost everywhere!
Here’s a little background about the brand.
NUXE started in a small formulation laboratory in Paris. After acquiring the laboratory, Aliza Jabès launched her first product, Huile Prodigieuse, in 1991, which remains the top product in the oil category in France today.
Over the next decade, NUXE established itself as a Parisian brand expert in natural origin cosmetology. It launched its Day Spa in Paris in 2002 and now, it’s in over 30 locations all over the world.
NUXE has developed various skincare lines and products catering to different skin types and all ages, as seen in the photos below. Although the brand seems to have everything a woman (and man) needs, it still continues to discover the potent power of nature to deliver its promise to restore skin’s suppleness and radiance.
NUXE is committed to choosing ingredients of natural origin wherever possible. It’s said that all its facial products are all non-comedogenic (their use does not result in the appearance of blemishes), and are formulated without paraben, mineral oils (ingredients of petrochemical origin) and animal-origin ingredients. And to ensure the potency of each component, NUXE uses ecological, 100% natural and solvent-free processes to extract its botanical active ingredients.
When it comes to innovation, each day, dozens of researchers apply cutting edge technologies to uncover the timeless secrets of plants all over the world. But NUXE only launches a product after months – if not years – of rigorous testing to make sure the product is effective and safe for market consumption. Therefore, with each NUXE formulation, it promises that the skin is given the best care possible, nourished and protected from the deepest cell level.
As said earlier, NUXE have numerous products that cater to all skin concerns. They have an anti-aging line, bodycare range (for contouring and softer skin), skincare for sensitive skin, oily skin, and dry skin, and a lot more!
As for NUXE’s star products, the brand has remained No. 1 in major segments of the pharmacy market including anti-aging care for Laboratorie NUXE, in oils for Huile Prodigieuse, in fragrances for Prodigeus le Parfum, and firming care segment for the NUXE body fondant firming cream.
Here’s Huile Prodigieuse, one of the popular products of NUXE. It’s a multi-purpose dry oil that promises to repair, nourish and soften the face, body, and hair!
Another product that caught my attention is the lip balm, which seemed very potent. I have very dry lips so I think I’d like to try it.
Congratulations NUXE Philippines and to their brand ambassador, Nikki Gil!
(From L-R): Gemma da Costa, Brand manager for NUXE PH, Audrey Canta, Division Manager for Skincare, Francesca Colayco, RMK General Manager, Violaine Rousselot, Asia Pacific Regional Director, Sophie Moisdon, International Operational Marketing Director, Anton Huang, Rustan Marketing Corporation Executive Vice President, Nikki Gil, NUXE Philippines brand ambassador, Julien Coutas, International Director Laboratoire NUXE, Yvan Bernard, Market Manager and Lois Chan, Regional Commercial Manager.
So, any of you who have tried NUXE? Comment away! 😀
NUXE is available in Beauty Bar, Rustan’s Makati and Rustan’s Shangri-La. Follow them on Facebook – NUXE Philippines and on Instagram – @NuxePH