SM Beauty recently launched its PRO Card through a Glam Session at SM Makati. Guests were able to get a sneak peek of the latest trends and what to look forward to in the coming seasons in terms of makeup.

SM Beauty PRO Card

A contest was also held featuring makeup artists Muriel Nubla, Nap Candelaria, and Zidjian Floro.

Muriel Jada Nubla working on her model Alla Alla

Nap Candelaria working his magic to Model irina zinchenko

Zidjian Floro with Model Sandra Ma

And the winning avant garde look was Muriel’s…

Model Irina Zinchenko, Make Up Artist Nap Candelaria, Model Alla Alla, Make Up Artist Muriel Jada Nubla, Sandra Ma and Zidjian Floro

SM Beauty Glam Session was more than an event filled with beauty and glamour. It celebrated the long and solid relationship and association between SM Beauty and makeup artists. Makeup artists and celebrities graced the event, which also served as a shopping party for them. Each makeup artist present during received an SM Beauty PRO-Card, which entitles him or her to a 10% discount for purchases at the SM Beauty Section. Further, the PRO-Card holders enjoy perks from the store, such as first dibs on new collections and exclusive invite to events.

Jigs Mayuga


Phoemela Baranda


Shamsey Supsup


I guess a beauty enthusiast, like me, can spend hours in the SM Store Beauty Section. Who’s guilty? Ummm… I won’t deny! Haha! The SM Store Beauty Section is the biggest beauty store in country offering “So Much Beauty” with the widest range of cosmetics and fragrance products in the country. The flagship store in SM Makati spans almost 2,500 square meters, housing almost 200 of the most esteemed local and global beauty brands.

The Cosmetics and Skin section are aglow with brands like Dior, MAC, Clinique, Aveda, Kiehl’s, Glamglow and so much more. The luxury fragrance line up boasts of Prada, Nest, Lalique, Atelier Colognes, Thiery Mugler, Guerlain & Jean Patou among others. At SM Beauty, you can also find your favorite masstige brands, including BYS, Happy Skin, Pixi, Ofra, K-Palette, Nyx, The Body Shop and more.

Hmmm… I can’t wait to update my makeup kit once again! I’m heading there in a bit!

SM Advantage, Prestige and BDO Rewards Card holders also get exclusive discounts and promos at the The SM Store Beauty Section.

SM Beauty Glam Session was co presented by BYS Cosmetics. Other brand sponsors include LA Girl, Max Factor, Covergirl, Maybelline, NYX, Features & Shades, Happy Skin, Burts Bees, Hask, Real Techniques, Eco Tools, Watsons, Purederm and Miine. The event was also presented by Guerlain, Elizabeth Arden and Shiseido.

Follow SM Beauty on and @smbeautyph on Instagram. #SMBeautyPROCard

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