Some of you have probably heard about ‘the big beauty conversation’. If you’re a beauty enthusiast, you wouldn’t want to miss freyja. What is this? Read more for all the details.


What is freyja?

freyja is a community where beauty enthusiasts can come together to share, learn and earn. It is a global concept that launches first in the Philippines and the plan is to make it Asia’s largest beauty community.

It is a social channel where you can create your beauty profile, post looks that you have created, be inspired by others’ beauty creations and tutorials, join discussions, interact with brand founders, and even start earning from the content you create.

freyja Online store

Freyja users can purchase their favorite brands, looks and community recommendations through the online store- Through the site, you can also be updated with the latest beauty news, tips, and tricks and experts’ interviews in freyja’s online editorial offering, The Convo.

freyja Beauty Hub

Last October 19, 2018, the freyja community beauty hub at Glorietta 2, Makati opened. This is where the community can gather, discover products, and create content on the spot.

freyja is completely Wi-Fi enabled for the community so that content can be produced in all corners of the store, It is a beauty haven of limitless discoveries making freyja an engaging and emowering experience altogether. freyja is where you will find what you love, and love what you find.

freyja Sneak Peek

Now, what can you expect inside freyja? You can find cosmetics, skincare, hair and body care, and the complete beauty lifestyle such as fragrances, candles and jewelry. Let me give you a tour around…

The moment you enter, you’ll see a counter with screens above featuring various beauty profiles. These are some of the beauty looks uploaded in freyja’s website. If you’re shopping online, you can easily shop all the products they used to create the look in just one click! Of course, you also have an option to buy the products individually online and in store.




The Top 10 Cult Favorites at the right side of the wall, which will be updated regularly, is based on freyja community online.


The store is neatly arranged by brands. Despite the full house store, I didn’t have a hard time navigating around and looking for the products I want to try. It’s spacious and everything is well-organized.

Expect the brands that people are raving about such as Benefit, Jeffree Star Cosmetics, Miranda Kerr’s Kora Organics, Aveda, Peter Thomas Roth, Gerard Cosmetics; alongside K-Beauty brands like Moonshot, Make P:rem, Huxley, Gesgep, and many more.



















So how does freyja make a difference? freyja is the breakthrough omnichannel beauty concept where the online and offline experiences are built around the strong pulse of the community, building the platform of conversations and bringing the consersations to life.


You can now be part of the #bigbeautyconversation by signing up at or visit freyja store at Glorietta 2, Ayala Mall Makati City.

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