For the second time around, Forever 21 and Sanrio collaborates. Hello Kitty Forever is a limited collection that includes ready to wear apparel, lingerie, swim, shoes, handbags, jewelry, accessories, travel and home.


The Hello Kitty Forever campaign features trendsetting 4th and Bleekerblogger Alexandra Spencer as the face of the exclusive collection. The print campaign features a series of stylized looks incorporating everything from peplum tops to dresses and knit sweaters. Hello Kitty Forever debuts TODAY, November 16th, 2012.


“Hello Kitty Forever mixes fashion silhouettes with unique prints and designs inspired by Sanrio,” said Jill Koch, Senior Vice President of Brand Management and Marketing, Sanrio, Inc. “As an extension of our collaboration with Forever 21, we included travel accessories and home décor to complement the collection and offer a greater selection of lifestyle products for the fans.”


“After a very successful partnership with Sanrio last year, we are extremely excited to launch our second Hello Kitty collaboration with the brand.  The collection is representative of our first launch into home, while still incorporating an array of pieces that are on trend and appealing to both Forever 21 and Sanrio shoppers,” adds Global Marketing Director, Linda Chang.


The Hello Kitty Forever Exclusive Collection is inspired by classic Sanrio characters including Hello Kitty, Chococat®, Badtz-Maru® and more and is fused with bold colors and pop prints to create a series of never before seen pieces, designed by Forever 21. As an exciting tie-in to the collection, the brands have partnered with the celebrity jewelry designer, artist, TV personality and Sanrio fan ‘Onch Movement’ to co-design a complementary jewelry collection.


Sanrio fans are definitely excited with this collaboration. Not all styles are available here in the Philippines though. Well, I’m sure there’s still something that will suit your taste. 😉





Visit Forever 21 Philippines facebook fan page for more updates.

Forever 21 Philippines stores: SM Megamall, SM Makati, SM City North EDSA, SM Mall of Asia, SM City Cebu and SM Lanang (Davao)