I was invited in a preview event of SM Ladies’ Fashion for their Spring/Summer 2013, which will be seen on the runway of Philippine Fashion Week 2013 on May 22, 8pm at SMX Convention Center. My eyes feasted on geometric patterns, florals, summer brights, and jewel tones.

SM Ladies’ Fashion got everyone covered with their various style tribes- Corporate, Ladies Who Lunch, Weekender, Party, and Resort.

Corporate wear doesn’t have to be plain and boring. Introduce bold hues and elegant patterns from brands like Folio and SM Classics.



For Ladies Who Lunch, burst into spring with exotic oriental blooms from Philosophy and NY Square, designed to make tea time a very stylish affair. Let watercolor florals liven up jackets and shift dresses for a look that spells soft femininity. Boldly pair floral separates in one ensemble, or play the classic femme in a shift dress topped with a soft spring-print blazer.



Jet set in bold nautical stripes and breezy tailored bottoms from Weekender. Partner your travel stripes with vivid blues and quirky prints for a stylish look that will take you places.

Being an avid fan of nautical prints, as seen in my OOTD’s HERE and HERE, Weekender would be one of my favorites! Vintage prints are also TDF! 😀





Get ready to Party and shine bright in rich, jewel-tones from Studio S. Be a gem in a curve-enhancing dress that can take you from work to play, in an instant.



And of course, the line up won’t be complete without the season’s hottest Resort wear from Coco Cabaña, which offers on-trend bikinis and sheer floral cover-ups.




I can’t wait for SM Ladies’ Fashion Spring/Summer 2013 to be out in SM stores! Didn’t I get you excited as well? 😀

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