Today is the day! Beauty enthusiasts from the south, the wait is over. Benefit finally opens at SM Mall of Asia! 😀 Hooray! 😀

Last Tuesday, bloggers were invited for a hard hat party- a very cute small gathering to get a sneak peek of Benefit’s newest store. Before you head on to SM Mall of Asia after work, let me just give you a quick tour around.


As expected, it has Benefit’s signature cozy and girly interior, but it’s even bigger than their first boutique in Greenbelt.

Their waxing room is now more spacious for the comfort of their clients.


Of course, they also have a brow bar just right beside the waxing room.


And now, the adorable Benefit products…

Benefit is a brow specialist. Here’s the brow army. Oh, and can you spot something new here??? Do you see what I see??? Focus and check out their brow mascara!!! 😀 Brow Zings has been my ultimate companion, but if I need to be super quick, brow mascara is my best friend. This is why I’m very excited for this newest product. You’ll see more of it towards the end of the post.


Here are Benefit’s lovely blushes and tints. I’m a huge fan of the Chachatint.

Oh, and can you see Pocket Pal in the middle? It’s a tint and gloss combo. It comes in Benetint, Posietint, and Chachatint and of course, the lip gloss on the other end.


Something new to look forward this coming August is their Stay Flawless 15-hour primer. Yes, you read that right- 15 hour primer it is! Interesting, huh? I swatched it at the back of my hand and it feels promising. I can’t wait for August, not only because it’s my birthday month (ugh, a year older again! lol!), but also for this primer power to be in stores! Hehe!


Benefit will also excite you with their newest makeup collection, Color by Benefit. The creaseless cream shadows are now housed in a new packaging. You can also check out their powder eye shadows, lipsticks and lip glosses.


Who doesn’t want a flawless look? Benefit makes everything easy for you by packing all the must-haves in one box. It’s the How to Look the Best at Everything palette which consists of their bestsellers- Porefessional, Boi-ing Concealer, Hello Flawless Oxygen Wow and Hello Flawless Powder.


Professor RJ also gave a quick makeup demo.


He used the creaseless cream shadow all over the lid and the powder eyeshadow as a crease color.


Professor RJ also tried the brow mascara, Benefit Gimme Brow. It comes in dark brown and light brown.



For demonstration purposes, Donna has the dark brown on the right and light brown on the left. Take note, no other brow product was used on her, but look how defined her brows are with just a brow mascara!


There are definitely a lot of new stuff at Benefit! Obviously, I am excited as you are! 😀 Raid Benefit SM Mall of Asia now! 😀

Here are a few more photos during the hard hat party…

Paula welcoming everyone


Aubrey giving us a rundown of their newest products


with Aubrey and Nikki


Congratulations to the Benefit team RJ, Donna, Paula and Aubrey! 😀


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