Last week, I attended the preview of Jo Malone Cologne Intense, the newest fragrance line of Jo Malone London. And I must say, Cologne Intense definitely takes a different approach to fragrance. The scents are created with precious ingredients that are particularly deep and rich.


Jo Malone Cologne Intense Inspiration

The story of Cologne Intense began in the Middle East where heritage and culture have a special place for scent. For thousands of years, fragrance has been approached ritualistically. Multiple oils or attars such as oud, rose, or jasmine, are layered onto the skin. Even clothing and hair are infused with vapour collected from scented chips called bakhoor, before spraying scent. Our imaginations were captured. The Jo Malone London Creative Studio took the rich and rare ingredients so loved in the Middle East and gave them a modern character. Each has its own surprising Jo Malone London twist.

Jo Malone Cologne Intense Packaging

Jo Malone London has been known for its simple yet elegant packaging. For Cologne Intense, they are using black to reflect the deeper intensity of the fragrance. It has simple apothecary bottles with a silver stopper and special silver Jo Malone London labels.

Jo Malone Cologne Intense: The Fragrance

The name says it all – INTENSE. And they are not kidding. When I first smelled Jo Malone Cologne Intense, I was blown away. All I could say was “WOW!” It’s true to its name. Each scent is rich and deep. And to be honest, I thought some of the scents are for men. But just like the classic Jo Malone Cologne line, all Jo Malone Cologne Intense can be worn by both men and women. It’s just a matter of discovering a scent that fits with your own personal taste. Jo Malone Cologne Intense comes in eight deeply sensual scents, which I’ll be discussing more in detail later on.


When it comes to fragrance, I always like it fresh and light – which is why I immediately fell in love with the classic Jo Malone colognes. This also explains why I was first taken aback when I smelled a few bottles of Jo Malone Cologne Intense. But when a fragrance stylist assisted me, I found my favorites. My top 3 scents are: Tuberose Angelica, Dark Amber & Ginger Lily, and Oud & Bergamot. A few minutes after I sprayed them on my skin, I fell in love with them even more. Jo Malone Cologne Intense tones down a bit after a few minutes and when the scent blends with the skin’s natural oils, ahhh… I’m left speechless. Nothing short of perfect – that’s how I’d describe Jo Malone Cologne Intense.

Fragrance Combining

All of Jo Malone Colognes are structured so they can stand alone or be blended and layered with other Jo Malone London scents for endless bespoke effects. Fragrance combining has been Jo Malone’s signature and a few other brands in the industry tried to follow this philosophy – but in my opinion, Jo Malone does it best. Nothing compares. Layering Jo Malone London Colognes blend flawlessly and perfectly, giving you the chance to discover a fragrance that is truly your own.

And just like the other Jo Malone fragrances, Jo Malone Cologne Intense can also be layered. In fact, you can also layer Cologne Intense with other Jo Malone London fragrances. A favourite is Tuberose Angelica with Peony & Blush Suede. The scent they create is a luxurious full floral, intoxicating and voluptuous. We also love Dark Amber & Ginger Lily with Wood Sage & Sea Salt for a distinctive woody fragrance, enwrapped with amber and a touch of sea salt.

During the preview, I particularly fell in love with the Oud & Bergamot with Orange Blossom and Tuberose Angelica with Wood Sage & Sea Salt. The combinations are endless and one can definitely find that one scent that can represent your personality. By the way, layering the Jo Malone Cologne Intense with the classic Jo Malone London cologne is also a way to tone down the rich and deep scent of Cologne Intense.



Jo Malone Cologne Intense Product Line

Aside from the much-loved Colognes, Cologne Intense can also be part of your body care ritual. It comes in Moisturising Cologne Intense Dry Body Oil, which is a great way to achieve long-lasting fragrance while giving your skin a conditioning treat. Try Dry Body Oil before adding a spritz of your favourite Cologne to create your own bespoke scent. You can fill your home with the rich and rare ingredients of Cologne Intense too with distinctive and stylish Home Candles created with striking and decadent black wax.



Jo Malone Cologne Intense Scents

Myrrh & Tonka

A nomad song of sand and smoke-threaded twilight. The rich, potent sap of the Namibian myrrh tree, harvested by hand since time began. Mingling with whispers of warm almond and lush vanilla, fragrant gifts of the addictive tonka bean. Noble. Sensual. Intoxicating.

Orris & Sandalwood

A light veil of blue dancing across the Tuscan hills. The iris pallida makes its appearance each spring. Harvested for centuries by monks for the prized scent of its root, orris. Each one meticulously dried over three years to reveal a unique duality.

Tuberose Angelica

The queen of white florals. Sensual. Touched with the green spiciness of angelica. Sumptuous on the warmth of amberwood. Intoxicating and desirable.

Velvet Rose & Oud

Darkest Damask Rose. Rich and textural, wrapped with smoky oud wood. Spiked with clove, decadent with praline. Magnetic.

Amber & Patchouli

The opulence of amber. An exotic union of this legendary ingredient and sensuous patchouli, with its supple, suede-like finish. Seductive.

Dark Amber & Ginger Lily

Rare Kyara wood. Prized in the Kohdo ceremony, the highly ritualized Japanese art of incense. Enriched with amber and black orchid. Illuminated by the clean sensuality of black cardamom, ginger and water lily. Calm and relaxing.

Incense & Cedrat

Precious incense. Once more treasured than gold. From a vision of fragrant tears crystallising under the Oman sun into gems of balsamic scent. The warmth of unfurling resins woven with the brightness of cedrat. A luminous citrus twist. Majestic and mystical.

Oud & Bergamot

Precious oud, reframed. The mysterious, smoky character of this revered wood, central to Middle Eastern fragrance traditions, radiates with the clarity of crisp bergamot. Hypnotic. Alluring.


Jo Malone Cologne Intense is excusively available at Jo Malone London Greenbelt 5, SM Aura and Rustan’s Shangri-la starting January 2017. Cologne Intense 100ml will be priced at PHP10,080.

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