What if I tell you that you can erase your life’s mistakes in just a blink of an eye? Okay fine, maybe not entirely. I mean you can somehow turn back time as if you have not had all those sleepless nights and pricked your pimples. Benefit Cosmetics relaunches their trusty Boi-ing concealer, but this time it’s now a LINE to cater to your different concealing needs!

with my loves Alyssa and Jackie


Just recently, I visited the newest Benefit Cosmetics “classroom” at Robinsons Magnolia to double check this news and true enough, the new Benefit Boi-ing Concealer line is the “correct” answer to every concealing dilemma!


Let me give you a rundown of the new Benefit Boi-ing Concealers…

Benefit Boi-ing Concealer Line


Benefit Boi-ing Hydrating Concealer

Remember Benefit Fakeup Concealer, which I reviewed HERE? It is now part of the Boi-ing family!

This is for you if…

  • you have dry under eye area.
  • you only need sheer coverage to hide dark shadows.


It comes in 3 shades: 1, 2 and 3. For reference, I’m shade 1.


Benefit Boi-ing Brightening Concealer

This is a correcting concealer.

This is for you if…

  • you need to brighten dull, tired eyes.
  • you have discoloration (purplish) on your under eye area.
  • you want buildable medium to heavy coverage.


It also comes in 3 shades. From L-R: 3, 2, 1.


Benefit Boi-ing Industrial Strength Concealer

The name says it all!

This is for you if…

  • you need heavy-duty concealer.
  • you like a full coverage concealer.
  • you need a concealer for blemishes and dark circles.
  • you need a concealer that works both for the under eye area and face.


In just one swipe, you can see how “heavy-duty” this concealer is!


It comes in 3 shades. From L-R: 3, 2, 1.


Benefit Boi-ing Airbrush Concealer

The newest in the family! When you “airbrush” or “filter” a photo, it blurs, smooths and erases imperfections to create a perfect, flawless image. This concealer does all of that so you won’t even need to use a filter on your photos… it’s your “real-life retouch!” It contains silica, a skin-smoothing ingredient for effortless blending and a soft-focus effect.

This is for you if…

  • you want a concealer with buildable sheer to medium coverage.
  • you need a waterproof concealer that can last for 10 hours.
  • you want to cover unevenness, fine lines and under eye circles.
  • you need a concealer that works both for the under eye area and face.
  • you want a lightweight formula that glides and melts on skin seamlessly.
  • you need a concealer that does not cake, crack, or crease.


It comes in 3 shades: 1, 2, and 3.

So, what’s your pick? I personally like to try the new Boi-ing Airbrush Concealer! It looks and feels very promising. Plus, who wouldn’t like a flawless finish that’s virtually undetectable on skin? I love the “no makeup” look so I guess this is for me!


Benefit Boi-ing Concealers will be available in boutiques starting July 2017 for PHP 1,200.

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