I can still remember those days when I had to request friends and relatives in other parts of the world to buy me my beauty stuff. Aren’t we glad a lot of international brands are now here in the Philippines? But we also need to acknowledge that there are niche brands and world’s best cult beauty products that are still quite hard to find here in the country. This is why Ross Licup, owner of Exuviance by Ross, thought of creating an online shop.

Exuviance by Ross launched a beauty e-retail website – www.exuviancebyross.com. It carries emerging niche brands and a well-curated selection of the most advanced, cult natural beauty brands from around the world, which Licup has discovered through her travels and by word of mouth.

During the launch, Licup shared to us that all the products in the website are personally handpicked by her. She makes sure to try each and every product. If it works on her skin, she then includes it online. These are products Licup herself swear by.


“I would not recommend anything that I myself do not use,” she said.

“My mission is to make beauty products less intimidating to men and women. It is not difficult to have a beauty regimen. It is not expensive. A bottle of serum can last you several months because it is very potent and full of beneficial ingredients,” she added.

Products available include Licup’s own skin care favorites including Exuviance Cleansing Gel and Exuviance Dermabrasion Face Polish. This combination, said Licup, guarantees glowing skin in seconds.


For cell renewal, there is Exuviance Performance Peel. To address wrinkles, the Vespera Bionic Serum visibly improves fine lines and wrinkles and skin texture and is clinically proven to result in a 212 percent improvement in clarity after just six weeks of use. The Sparitual Salt Scrubs contain red algae and red clay to help rejuvenate skin.

Here are some of the products now available online.


I’m particularly intrigued by Heliocare’s sunblock capsules. I’ve been wanting to try sunblock capsules as an additional protection from the harmful UV rays.


The site will also carry makeup brands such as Jeffree Star, Dose of Colors, MELT Cosmetics, Anastasia, Urban Decay and many others.

As part of Licup’s advocacy to make beauty accessible for all Filipinos here and abroad, the website will ship anywhere to any part of the globe. www.exuviancebyross.com will also show informative videos featuring experts in their respective fields of beauty. There is also a chat box where customers can ask questions that will be addressed by certified dermatologists.

“It is not just a website that will sell beauty products. It will be a complete beauty website that will help women know what is right for them and their lifestyles, beauty wise,” said Licup.

For more information, log on to the website or call +632 772 8126.

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