When it comes to footwear, all of us have probably sacrificed comfort over fashion at one point. I’m guilty of that — well, make that ‘used’ to. Probably because of age (LOL!) but I now make sure that the shoes I buy are comfortable AND stylish. No matter how pretty a pair looks, I leave it on the shelf if it is not comfortable. What is maturity?! LOL! But seriously, I’ve come to realize the importance of foot health since wrong footwear can cause feet injuries and worsen body posture/alignment.
A few days ago, I was introduced to Aetrex as it officially launched in the Philippines. Aiming to address this very dilemma, Aetrex has pioneered the creation of medically-oriented footwear and foot care products that instantly improve foot health and footwear performance. For over 70 years, Aetrex has teamed up with healthcare professionals, countless multi-brand retailers, and leading footwear brands all over the globe including New Balance, Asics, Rockport, Red Wing, and Wolverine Worldwide to name a few.
Peter Malkin, Vice President for International Business Aetrex Worlwide, was present during the event to discuss about Aetrex and do a live demo of the iStep Nova. It is an advanced foot scanner to capture unique data about your feet, such as areas of your feet where you feel the most pressure when standing/walking/running. In my case, I feel the most pressure on my heels which explains why they are painful after long hours of standing. Peter suggested I use Aetrex’s Lynco Orthotics, a line of insole to provide enhanced comfort and improved functioning for the feet and the body. True enough, when I stepped on the insole while I was on the foot scanner, the iStep Nova showed that the pressure on my heels was gone!
The Lynco Orthotics are available in four varieties to match different types of footwear as well as the unique biomechanical needs of different foot types. Keeping in mind the importance of strategically-placed arch support to help align the body and prevent common feet injuries such as Plantar Fasciitis, Arch Pain, and Metatarsalgia, the Lynco Orthotics line feature the Lynco Speed Orthotics for active footwear; Lynco Casual Orthotics for common footwear styles; and the Lynco Fashion Orthotics for heels, ballet flats, and pumps. Also included in the collection is the Lynco Flips & Slides, which are flip-flops that are made from UltraSKY™ injected EVA to provide extreme cushioning, shock attenuation and durability.
Aside from these, Aetrex also have stylish sandals as seen below.
With Aetrex, you no longer have to give up comfort and proper foot health no matter what footwear you prefer to use. All you have to do is head on over to the nearest Res|Toe|Run store to have your feet tested through the iStep Nova to find out the right orthotic footwear and insoles for your feet.
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