To be honest, rose has never been my first choice when it comes to fragrance. Maybe I think of it as a scent for the more “mature”. (Yes, I’m still “feeling” young… LOL!) This is why when I first smelled pureDKNY from the bottle, I thought I wouldn’t like it.



A few more sniffs from the bottle, I smelled something more than just a rose. True enough, a few minutes after my first spritz on my skin, I fell in love with its scent! The fragrance features turkish rose, black currant, magnolia, cedar, verbena and vanilla. It’s very feminine and yes, it smells like rose, but not the “mature” kind of scent. It dries down soft and sweet- none of the heavy and strong old-fashioned floral. It’s light, fresh, and romantic. It’s definitely something that all ages would appreciate! 😀 It’s also long lasting.


The tear-drop shaped bottle and rose-colored aluminum cap looks simple, yet very classy and feminine. Even the box is very feminine with the embossed petals and leaves. pureDKNY’s packaging is also eco-friendly. It uses 100% recyclable glass and aluminum components. The bio-degradable carton is made in facilities powered by renewable energy using materials sources in managed forests. Outer-cartons are printed in low-VOC inks, and the outer wrap is NatureFlex, made from cellulose (not petro chemicals).


pureDKNY A Drop of Rose Story

As with its predecessors, A Drop of Vanilla and A Drop of Rose evolved in a non-traditional way: in this story, the ingredient comes first.

pureDKNY rose begins in Turkey’s Isparta valley in the Anatolian flower fields, where the delicate pink blossoms of rose damascene variety are harvested early each summer. It follows a generations-old process that’s virtually unaffected by modern technology:

  • The harvest season takes place each year in June, and each flower is hand-picked, one by one in the cool, pre-dawn hours.
  • By season’s end, 2500 tons of petals have been bagged, weighed, and transported by truck to the distillery where they are gently rolled and processed through 26 stills.
  • The end product is essential oil of rose, a potent raw material that’s later incorporated into the fragrance.

The resulting fragrance is rose in its simplest incarnation, straightforward but soft, uncluttered, and a very true representation of a garden rose with none of the heaviness of an old-fashioned floral.


More than a fragrance, through DKNY’s partnership with CARE, pureDKNY is helping to make an impact on improving the financial future for women, one drop at a time. By purchasing its rose from local farmers in Turkey, the majority of whom are women; pureDKNY has taken a step to help secure long-term production of rose production in Isparta.

pureDKNY a drop of rose 100ml- PHP 4,900
pureDKNY a drop of rose 50ml- PHP 3,500

pureDKNY is now available at Rustan’s department stores nationwide.