Benefit officially launched the new brow collection. And guess what?! It’s a HUGE line! Well, they won’t name themselves the “Brow Experts” for nothing. When they talk about brows, they always take it seriously. So now, they’re presenting the new Benefit Brow Collection, which consists of 9 easy-to-use brow products!


Yup, NINE!!! Some might wonder, what would you do with 9 brow products?! I know some ladies can get by with just 1. Don’t worry, you don’t need to use all of these at the same time. Benefit understands that not everyone has the same brow dilemma. Some have patchy brows, skimpy brows, and barely there brows. Therefore, these 9 different products were made to address every brow concern.

Last May 2, all the beauty mavens from the media were gathered to present to us this exciting collection. Remember this photo below on my Instagram? Sorry, we were all asked to hold our posts about the big reveal until today, which is the official launch. But I dropped hints, as you can see…


Guess who presented the new brow line to us?! It’s none other than the Global Brow Expert, Jared Bailey! Benefit magically transported their brow authority all the way from San Francisco!


Anyway, I won’t hold you any longer. Let’s talk more about the line. Benefit upgraded their brow range to suit more hair colors. The all-time favorites are still part of the collection, like Brow Zings and Gimme Brow – which are improved. The 3 secrets of these 9 brow products are: innovative high-performing formulas, custom- designed applicators, and mistake-proof shades. Now here’s the new Benefit Brow Collection:

Benefit Brow Zings

Taming & Shaping Kit

This has been one of my favorite brow products ever since. The wax and powder pair is just too easy to use! What’s new? It now comes in 6 shades and the chrome packaging is simply gorgeous! Best of all, it has extendable dual-ended brush – YAY!


Benefit Gimme Brow

Brow volumizing fiber gel

If you have skimpy brows, this brush-on gel contains tiny microfibers that adhere to skin and hairs, creating natural-looking fullness and definition. It’s buildable, water-resistant, and long-wearing. It comes in 3 shades to cater to different hair colors. For me, the most natural and safest shade is Medium.



Jackie of was the model of Jared as he demonstrated to us how to use Gimme Brow. Halu Jackie!


Benefit High Brow and High Brow Glow

Brow Highlighting Pencils

High Brow and High Brow Glow instantly highlight and illuminate arches for brighter and younger-looking eyes – that’s instant brow lift! These are old favorites, but now they have improved formulas – creamier and more blendable!


Benefit Precisely, My Brow Pencil

Ultra-fine brow defining pencil

If you have shapeless, undefined brows, this is the product for you. This ultra-fine pencil fills in the blanks with natural-looking, hair-like strokes. It has rich and smudge-proof color, custom control grip, twist-up non-sharpen tip, and blending spoolie-brush on the other end of the pen. Also, it’s 12-hour wear waterproof! This is available in 6 shades.


Benefit Ready, Set Brow

24-hour invisible shaping & setting gel

So you are blessed with full brows but the strands are unruly! Keep your brow hairs in place using this invisible gel. It also helps lock on makeup so your brows don’t pull a disappearing act. It has 24-hr staying power, flake-free and quick-dry formula.


Benefit Browvo! Conditioning Primer

Nutrient-rich primer for fuller-looking brows

Got sparse brows? Then, you’ll benefit from this Keratin and Soy Protein primer. Browvo! It works in two ways – 1. Conditions. Brows instantly look fuller, thicker and healthier. 2. Primes. Just like how eye shadow primer works, wear under brow makeup to enhance color and extend wear. It’s clear gel so it can suit all brows.


It has a custom soft-touch applicator that evenly coats brow hair and skin.

Benefit Goof Proof Brow Pencil

Super easy brow-filling and shaping pencil

Do you have uneven/patchy brows? Here’s an easy-to-use product. I’ve always loved angled tip pencil. I’m glad Benefit finally released one – and in 6 shades! It instantly creates the shape for you and gives natural-looking brows. It’s 12-hour waterproof wear and has glide-on formula, soft color tip. It also has twist-up tip (no need to sharpen!) and blending spoolie brush on the other end.




Benefit Ka-BROW!

Cream-gel brow color with brush

Barely there brows? Then, gel should be your product of choice! Ka-BROW cream gel easily fills, sculpts and defines brows. It comes in 6 shades with a custom built-in brush to help you build that natural-looking to dramatic brows. It can stay on for 24 hours and it is waterproof!





It’s what Jared used on my brows during the event! Instant full brows for me! Thank you, Jared!



Benefit 3D BrowTones

Subtle brow-enhancing highlights

Who said highlights are only for your crowning glory? Well, brows are made up of hair strands, so added dimension by creating subtle highlights and soft contrast can enhance your natural brow color. You can wear it alone or over brow pencil. It can either enhance lighter brows or soften the look of darker brows. It’s 12-hour wear, water-resistant. Say goodbye to dull, flat brows.


Whoa! That’s a lot! Time to take your pick! Remember, behind every great beauty is a great brow. 😉


Benefit Brow Collection will be available in all Benefit boutiques starting July 2016.

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